GMC Appeal Letter Templates
Google Merchant Center

Subject: Reinstatement Request - Merchant Center Account [YOUR ID]

Dear Google Merchant Center Support Team,

I am writing regarding the suspension of my Google Merchant Center account for misrepresentation.

After a thorough review of my site [YOUR-SITE.COM], I have identified and corrected the following issues:

1. LEGAL PAGES
- Added a comprehensive Terms and Conditions page
- Updated the Return Policy with clear timelines and procedures
- Added a Shipping Policy page with delivery times and rates

2. CONTACT INFORMATION
- Added a verifiable physical address
- Made a professional email address visible on all pages
- Added a customer service phone number

3. PRODUCT DESCRIPTIONS
- Reviewed all product listings to accurately reflect the items sold
- Removed any unverifiable claims
- Updated images to match the actual products

4. CHECKOUT PROCESS
- Secured the checkout with a valid SSL certificate
- Made shipping costs clearly visible before purchase confirmation
- Removed all hidden fees

I am fully committed to complying with all Google Merchant Center policies going forward.

I respectfully request a review of my account.

Sincerely,
[YOUR NAME]
[YOUR SITE]

Subject: Reinstatement Request - Shopping Policy Violation [YOUR ID]

Dear Google Merchant Center Support Team,

Following the suspension of my Google Merchant Center account for Shopping policy violations, I have made the following corrections:

CORRECTIONS MADE:

1. NON-COMPLIANT PRODUCTS
- Removed products that did not comply with Google policies
- Revised product categories
- Updated the product feed to reflect these changes

2. ADVERTISING CONTENT
- Removed non-compliant promotional claims
- Updated product titles and descriptions
- Removed misleading price comparisons

3. USER EXPERIENCE
- Improved site navigation
- Optimized page load times
- Fixed broken links

4. FEED COMPLIANCE
- Verified price consistency between site and feed
- Updated stock availability in real time
- Fixed missing required attributes

I have reviewed the Google Shopping policies in full and am committed to maintaining compliance.

Thank you for reviewing my account.

Sincerely,
[YOUR NAME]

Subject: Reinstatement Request - Account [YOUR ID]

Dear Google Merchant Center Support Team,

I am submitting my Google Merchant Center account for review following its suspension for trust-related issues.

IMPROVEMENTS MADE:

1. BUSINESS IDENTITY
- Added a detailed "About Us" page with the company's history
- Published legal business information (company registration number, VAT number)
- Added photos of the team and premises

2. CONTACT INFORMATION
- Professional email: contact@[YOUR-SITE].com
- Phone number with available hours
- Full physical address with directions
- Working contact form

3. LEGAL PAGES
- Terms and Conditions: [URL]
- Privacy Policy: [URL]
- Return Policy: [URL]
- Legal Notice: [URL]

4. PROOF OF LEGITIMACY
- Verified customer reviews via [PLATFORM]
- Active social media presence
- Trust badges and certifications

My site now fully meets all transparency and trust requirements.

Thank you for reviewing my account.

Sincerely,
[YOUR NAME]
[YOUR COMPANY]