Why these tools?
An online store that invests in advertising has to answer three questions, in this order. Do I make money on each sale? Are my products presented properly to Google? Is my Merchant Center account at risk of suspension? Each tool on this page answers one of them, with the formula and method explained under the calculator.
None of these tools asks for an account or an email address. Calculations run in your browser: your numbers are not sent anywhere.
Where to start?
- 1
Calculate your real margin
The profit margin calculator shows what is left per order once product, shipping and payment fees are paid. Every other calculation builds on it.
- 2
Set your advertising thresholds
The break-even ROAS calculator and the CPA calculator turn that margin into limits you must not cross in Google Ads and Meta Ads.
- 3
Size your budget
Start from your sales goal with the ad budget planner, or from your budget with the Google Ads cost calculator.
- 4
Polish what Google reads
The product title scorer, the meta description checker and the Core Web Vitals checker review your listings and pages.
- 5
Check your compliance
The Google Merchant Center compliance checklist covers the points that get accounts suspended. For an automated review of your store, run the free audit.
Profitability and compliance: the two conditions for selling on Google Shopping
Profitable campaigns are worthless if products stop showing, and a spotless account does not save a store that loses money on every click. The two go together: the same information — prices, shipping costs, delivery times, return policy — feeds your margin calculation and what Google checks on your site.
GClimb grew out of the second topic: helping merchants understand why a Google Merchant Center account is suspended, what to fix and in which order.
Frequently asked questions
Are these tools really free?
Yes. All nine tools are free, with no usage limit, no account to create and no email address to provide.
Are my numbers stored?
No. The calculators run in your browser and do not send your data to our servers. Only the checklist remembers your progress, on your own device.
Which tool should I use before launching a Google Shopping campaign?
Start with the profit margin calculator, then the break-even ROAS calculator to know the minimum ROAS to aim for. Finish with the Google Merchant Center compliance checklist: a suspension stops all your Shopping ads.
Do these tools work for Meta Ads or TikTok Ads?
Yes for the margin, ROAS, CPA and budget calculators: the formulas are the same on every platform. The product title scorer and the checklist are specific to Google Merchant Center.
What is the difference between the checklist and the GClimb audit?
The checklist is a self-assessment: you tick each point yourself. The audit automatically analyses your store's pages and flags the compliance issues it detects.